Farmer communities
Kissan Ittehad, village ambassadors and local farmer relationships
Audience acquisition
How Kissan AgriFest builds a relevant farmer audience
A transparent acquisition, verification and mobilisation system for the Kasur Edition.
Agri Expo. Where It Belongs — In the Field.
Audience at a glance
Four routes bring the right visitors into one field
10,000+ farmers is the attendance target—not a guarantee. The plan combines trusted community access, trade networks, direct communication and organised visits.
Market networks
Agri dealers, distributors, exhibitors and the Kissan Market audience
Direct communication
Agriculture creators, WhatsApp, paid digital and local media
Planned group visits
Partner mobilisation, group coordination and selected transport
The visitor journey
- STEP 1DiscoverRelevant outreach
- STEP 2RegisterVisitor details
- STEP 3ConfirmUpdates & reminders
- STEP 4Attend & engageCheck-in and consented leads
Useful engagement, with consent
QR-enabled and consent-based lead capture allows participating companies to collect follow-up-ready contacts from visitors who engage with their booth, activation, demonstration or matchmaking activity.
Exhibitors can invite their own audience
Confirmed exhibitors receive branded, trackable invitation material linked to their participation.
View the detailed acquisition model
Eight acquisition engines
- Pakistan Kissan Ittehad Collaboration
- Village & Farmer Ambassador Network
- Agri Dealer / Distributor Network
- National Agriculture Creator Campaign
- Kissan Market Owned Audience
- Exhibitor & Partner Mobilisation
- Paid Digital, WhatsApp & Local Media
- Group Visits & Selected Transport
Operational funnel
- 1Reach
- 2Registration
- 3Verification
- 4Segmentation
- 5Confirmation
- 6Mobilisation
- 7Check-in
- 8Engagement
- 9Lead Capture
Exhibitor invitation toolkit
- • Company-branded event invitation
- • WhatsApp creative
- • Digital invitation
- • Confirmed booth number
- • Trackable registration / referral URL
- • Social creative
- • Optional demonstration announcement template
Discuss audience integration for your brand
Exhibitors and sponsors can combine consented lead capture, B2B matchmaking, creator campaigns and trackable invitations according to their signed scope.